Hiring a professional for your search engine optimization campaign or going through a specialized agency can be expensive. There are a few things you can do by yourself if you are working with a small budget, even if you don’t have much experience with SEO and with marketing.
Go over your website or your blog and look for ways to optimize your content. You can for instance make a few changes to the structure of your site or blog to have a page or an article for each topic that you cover. Add strong keywords that describe your content in your titles, URLs and anchor text for your links. You should also consider upgrading your keywords if your target audience is likely to use slightly different terms than when you first started creating content. You can also update your older blog posts with links to newer posts or pages on similar topics to boost traffic to these pages.
Fix Your Old Back-Links
You might be missing out on a lot of traffic if you have old back-links that take visitors on pages that no longer exist or on pages that have been updated with different content. Use 301 redirects to send traffic to the right pages or to updated versions of these pages. Fixing your old back-links with redirects will not take much time and can be a good way to boost your traffic if you have a lot of old back-links that are either broken or that take Internet users to the wrong pages.
Find New Keywords To Target
You can do keyword research with the Keyword Planner tool made available by Google or with another similar tool. You will be able to see the top keywords for your niche and get an idea of which keywords are most popular among your target audience. Consider using longer keyword phrases to target more specific searches as long as you can develop relevant content. You should also focus on keywords that convey specific intents such as making a purchase.
You can target more searches and reach out to users who are ready to make purchases or to contact a service provider if you develop content that is relevant to specific questions that your audience is likely to look up. You can use this strategy to target specific niches your competitors might be overlooking. Put together a content creation schedule so you can regularly add more content to your site or write more blog posts and target a wider range of specific searches. Besides, a site or blog that is updated regularly will rank higher in search results.
Branch Out To Other Platforms
You need to develop a strong presence on social media and should also consider creating video content. The strategies you use for these platforms should be adapted to what you offer and to the audience you want to target, but using YouTube, Facebook, Twitter and other similar sites is a great way to bring more traffic to your site since you can share links to your content on these platforms. You can also get more organic traffic by using YouTube and social media since Google tends to show video and social media results among the top search results for a lot of keywords.
Create Quality Back-Links
There are a few things you should know about creating back-links. It is true that your site will end up ranking higher in search results if you have some relevant back-links on pages that are considered as being authoritative in your niche. However, this is only one of the factors that influence your ranking in search results. Back-links are interesting as long as they will be noticed by visitors and actually bring you more organic traffic. You can get quality back-links by writing guests posts on other blogs in your niche or by creating high-quality content that other sites and blogs will want to cite as a reference.
You cannot get results with search engine optimization overnight. You can however get more traffic and rank higher in search results if you are consistent with your efforts. You need to use analytics to determine where your traffic is coming from, which links bring you the most visitors and which strategies bring visitors who end up making a purchase. You should also keep track of which keywords tend to bring the most traffic to your site. This will help you assess how efficient your strategies are so you can make a few improvements and get even better results.
You can get results with these search engine optimization methods as long as you are consistent and use the methods that make the most sense for your audience and for what you offer on your site. Consider using the services of an agency or professional if don’t have enough time for SEO or want to get results faster.